Privacy & Cookie Policy


Privacy Policy

The Trakm8 Group are committed to respecting and protecting your privacy

This privacy policy tells you what to expect when Trakm8 collects and processes your personal data.

Whenever we want to collect personally identifiable information through our websites, we will be up front about this. We will make it clear at the point we collect personal information and will explain what we intend to do with it.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website, you’re agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to or in writing to:

Data Protection Officer


Roman Park

Roman Way


West Midlands

B46 1HG

Who does this policy apply to?

Note: this policy does not apply to our online portals or other IT systems as these have their own Privacy and Fair Processing notices.

This policy applies to:

Visitors to our websites:

  • When you visit one of our websites, we use a 3rd party analytics service (Google Analytics) to collect standard internet log information and details of visitor behaviour patterns.
  • Google Analytics works by placing cookies onto your device.  We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone.
  • For more details on our use of cookies, including how to disable cookies, please refer to our Cookie Policy below.

Creating Individual User Accounts

Where an individual creates a User Account, submits an enquiry, places an order or enters their details for invoicing or delivery purposes, we collect and store some or all of the following information:

  • Name
  • Email address
  • Telephone number(s)
  • User names and passwords

We may also place cookies on your device in order to remember who you are; to remember your preferences; and to store details of items you have selected for comparisons or that you have placed into your shopping cart. For more details on our use of cookies, including how to disable cookies, please refer to our Cookie Policy below.

EV Journey Planner:

When using the service to provide route optimisation, we will collect the following information:

  • Journey Start Point / Journey End Point / Journey via points or waypoints
  • Vehicle Model / Vehicle Type / Battery Capacity / Maximum Range
  • Estimated Charge at Start / Preferred Charge at End
  • Minimum Charge During Journey
  • Connector type

We will collect this data for each different journey that is planned.  We will connect this data to your account and store the journey details if you choose to save them for later use.  You also have the ability to delete any saved journey information at any time.

How we use your information

We use your information only for the following purposes:

  • To assist you in planning your journeys
  • To respond to your enquiries;
  • To manage your account information;
  • For statistical purposes to administer and improve this Website and its services to you;
  • If you consent, to send you newsletters and to notify you of products or special offers that may be of interest to you.

Explaining the Legal Basis we rely on

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:


In specific situations, we can collect and process your data with your consent.

For example, when you enter your details into our journey planner and save your journey information.

When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service and which is optional.

Legal compliance

If the law requires us to, we may need to collect and process your data.  

For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement agencies.

Legitimate interest

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.

For example, we may use your address details to send you direct marketing information by email or post, telling you about products and services that we think might interest you. We may also use your details for telesales and telemarketing.

Third Parties

Unless we have your express consent, we will only disclose your personal data to third parties if this is required for the purpose of completing your transaction with us (such as when we temporarily transfer you to our payment partners or pass your address to our delivery partners).

We use your information only as set out in this Policy and will not sell, rent or pass your information on to others for marketing or other purposes without your express consent. 

Trakm8 may however provide aggregate statistics about our customers, sales traffic patterns and related site information to reputable third-party vendors and relevant affiliate partners, but these statistics will include no personally identifying information.

We may also release account information where we believe in good faith that this release is reasonably necessary to comply with the law.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Your Rights - Controlling your personal information

Under data protection legislation, you have the following rights:

You have the right to:

  • Request access to the personal data we hold about you and details of any other party we share that data with;
  • Request a copy of the personal data that we hold about you;
  • Request that we correct your personal data when it is incorrect, out of date or incomplete;
  • Request that we stop using your personal data for direct marketing communications;
  • Request that we stop any consent-based processing of your personal data after you withdraw that consent.

You have the right to request a copy of any information about you that Trakm8 holds at any time, and also to have that information corrected if it is inaccurate.

To ask for your information and to notify us that you are withdrawing consent, please contact our Data Protection Officer via email at or by writing to:

Data Protection Officer


Roman Park

Roman Way


West Midlands

B46 1HG

To ask for your information to be amended or corrected, please update your online account, or contact our Customer Services team on:+44 (0) 330 333 4120

If we choose not to action your request we will explain to you the reasons for our refusal.

Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.  We will then cease processing your data for that purpose.

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

If we choose not to action your request we will explain to you the reasons for our refusal.

Direct marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice.

If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

Contacting the Regulator

If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

The Information Commissioner’s Office can be contacted via telephone on 0303 123 1113 or online at

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.

Additional Questions?

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:

Email us at:

Or write to us at:

Data Protection Officer


Roman Park

Roman Way


West Midlands

B46 1HG


Route Monkey is a wholly owned subsidiary of Trakm8 (Holdings) PLC

Registered Office: 4 Roman Park, Roman Way, Coleshill, Birmingham, West Midlands B46 1HG

Registration: Incorporated and registered in England and Wales; company registration number 05452547

Version 1.1 Updated 25/05/18

Cookie Policy

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device and to therefore improve the user experience when using that website.

You can find more general information about cookies at:

Why do we use cookies?

Our site uses cookies, as almost all websites do, to help provide you with the best possible experience.

Our cookies help us:

• Make our website work as you'd expect
• Improve the speed/security of the site
• Allow you to share pages with social networks like Facebook
• Continuously improve our website for you
• Make our marketing more efficient

We do not use cookies to:

• Collect any personally identifiable information (without your express permission)
• Collect any sensitive information (without your express permission)
• Pass data to advertising networks
• Pass personally identifiable data to third parties

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

More about our Cookies

Website Function Cookies

We use cookies to make our website work including:
• Determining if you are logged in or not
• Remembering your search settings

There is no way to prevent these cookies being set other than to not use our site.

Third Party Cookies

Our site, like most websites, includes functionality provided by third parties. A common example is an embedded Google Map. Our site includes the following third party functions which use cookies:

• Google
• Twitter

Disabling these cookies will likely break the functionality offered by these third parties

Social Website Cookies

So you can easily “Like” or “Share” our content on the likes of Facebook and Twitter we have included sharing buttons on our site for a number of websites. If you do take the opportunity to share, then you may well be sent cookies from the relevant website. The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks.

We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Cookies are set by:

• Twitter
• Facebook
• Google+
• LinkedIn

Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us how people reached this site (e.g. from a search engine) and whether they have been here before.

We use:

• Google Analytics

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of a large proportion of the world's websites (including ours) as cookies are a standard part of most modern websites.

The links below provide information on disabling cookies in the most common internet browsers:

Managing Cookies in Google Chrome
Managing Cookies in Mozilla Firefox
Managing Cookies in Microsoft Explorer

For other internet browsers, please refer to the relevant product documentation or website.

The following links provide information on limiting the use of advertising cookies on your PC.

EU based Network Advertising Initiative: Your Online Choices

US based Digital Advertising Alliance: or Network Advertising Initiative:

Remember: turning off behavioural advertising does NOT mean that there will no more advertising appearing during your use of the internet. However, the advertising that you do see is likely to be less relevant to your interests.